Autumn Winter campaign for Value Retail Group.

The digital campaign is featured onto different channels to ensure the brand is underlying the fact the villages aren’t only a place where the user can do some shopping but also a place where they can live and explore fashion.

The tone of voice of the campaign is young and playful, core target are the 15-35yo.

Value Retail – Social

Creation of a facebook canvas showcasing the autumn must have accessories.

Value Retail – Facebook – Canvas – Accessories

Value Retail – Facebook – Canvas – Accessories

Value Retail – Facebook – Canvas – Accessories

Value Retail – Facebook – Canvas – Accessories

This part of the campaign was also visible on Instagram to maximize exposure.

Value Retail – Instagram – Accessories

Depending of the time during the year the campaign adapt to its user needs, from a designer point of view this means we needed to have a large bank of images that can adapt to the village’ advertising requirement.

Value Retail – Social Images

Value Retail – Social Images

Value Retail – Social Images

To complete the campaign some more classic banners and email been created.

Value Retail – Banner – Roadblock

Value Retail – Banner – Double MPU

Value Retail – Email – Accessories

Value Retail – Email – Destination Happy

For Christmas another canvas focused onto the gifts was created.

Value Retail – Social – Facebook – Canvas

Value Retail – Social – Facebook – Canvas

Value Retail – Social – Facebook – Canvas