Autumn Winter campaign for Value Retail Group.
The digital campaign is featured onto different channels to ensure the brand is underlying the fact the villages aren’t only a place where the user can do some shopping but also a place where they can live and explore fashion.
The tone of voice of the campaign is young and playful, core target are the 15-35yo.
Creation of a facebook canvas showcasing the autumn must have accessories.
This part of the campaign was also visible on Instagram to maximize exposure.
Depending of the time during the year the campaign adapt to its user needs, from a designer point of view this means we needed to have a large bank of images that can adapt to the village’ advertising requirement.
To complete the campaign some more classic banners and email been created.
For Christmas another canvas focused onto the gifts was created.